SEO for law firms, inside the SRA's rules.

The SRA Transparency Rules 2018 require firms offering certain services (residential conveyancing, uncontested probate, motoring offences, employment tribunal claims for unfair or wrongful dismissal, debt recovery up to £100,000, immigration excluding asylum, licensing applications for business premises) to publish price and service information on their website. Tamazia builds those pages so they are complete, accurate and easy to find.

At the same time, Google's Search Quality Evaluator Guidelines now classify legal services as the highest-tier YMYL category. Pages that fail E-E-A-T evaluation, missing regulator references, unpublished fee structures, absent complaints disclosures, are algorithmically suppressed irrespective of their technical SEO quality. The two standards are not in tension. They reinforce each other.

Tamazia writes every piece of content for law firms against SRA Rule 8.7, Rule 8.9, and the ABA Model Rules 7.1 to 7.3 for US-admitted practitioners simultaneously. Practice area pages, partner biographies, and case-result content all pass a compliance review before publication. The same review covers the UK Advertising Standards Authority CAP Code and, where relevant, Bar Standards Board Handbook requirements.

For international arbitration practices, the applicable standards extend to ICC, LCIA, SIAC, HKIAC, and UNCITRAL Model Law confidentiality obligations. Every reference to dispute outcomes or client engagements is reviewed against the applicable institutional rules before it reaches the page.