SEO for clinics, inside the CAP Code and the MHRA's rules.

Healthcare content operates under some of the most stringent advertising restrictions in any regulated sector. In the United Kingdom, the Medicines and Healthcare products Regulatory Agency prohibits direct-to-consumer prescription medicine advertising under the Human Medicines Regulations 2012. The Care Quality Commission requires registered providers to publish specific quality and regulatory information. The Advertising Standards Authority's Health and Wellbeing Code imposes absolute prohibitions on certain claim types, including before-and-after imagery for cosmetic surgery and efficacy claims unsupported by clinical evidence.

In the United States, the FDA regulates prescription drug advertising under 21 CFR Part 202, with mandatory disclosure of material facts including contraindications and risk information. HIPAA's Privacy Rule at 45 CFR 164.508 restricts the use of patient information in any marketing communication. The FTC has issued enforcement guidance on health claims that applies to both paid media and organic search content.

Tamazia reviews every piece of healthcare content against the applicable standard before publication. Private clinic service pages, surgeon biographies, treatment descriptions, and before-and-after testimonials are reviewed against MHRA, ASA Health Code, CQC presentation requirements, and, for US-facing content, FDA and HIPAA simultaneously. Content that would expose the practice to regulatory scrutiny does not reach Google.