840% organic growth. OTA dependency eliminated. Revenue up 113%.

The engagement opened with a standard Tamazia audit: a regulatory compliance review of the existing digital presence and an SEO baseline assessment. The group operated across multiple properties. Its organic footprint was negligible. The vast majority of bookings were arriving through OTA intermediaries at commission rates of 15 to 25 percent per reservation.

The commercial objective was clear: build direct booking visibility sufficient to reduce OTA dependency to a level that made the commissions paid a choice rather than a compulsion. The regulatory obligation was equally clear: every piece of content produced for a hospitality business operating in the UK must comply with the ASA CAP Code on pricing transparency, including all-in pricing disclosure.

The two objectives were not in conflict. The compliance review identified a series of content gaps that were simultaneously regulatory problems and SEO problems. Pages that lacked transparent pricing did not rank for booking-intent queries. Pages that lacked structured data did not surface in Google Hotels results. Fixing the compliance gaps and fixing the SEO gaps were, in this engagement, the same work.

Content production covered property landing pages, location guides, dining and amenities content, and booking-intent landing pages for high-value dates and packages. Every piece was reviewed against the ASA CAP Code before publication. Pricing references complied with Package Travel Regulations 2018 all-in pricing requirements. No claim was made without substantiation in the content record.

Technical work covered hotel-category structured data, Google Hotels eligibility configuration, and local pack placement for each property. Core Web Vitals were addressed as part of the same build. No piece of content launched until both the technical audit and the regulatory review had cleared.

Organic users grew 840% across the six-month campaign period. Direct bookings increased 83% against the OTA-dependent baseline. Revenue from the organic channel grew 113% year on year. All figures are sourced from GA4.

OTA dependency was reduced within the campaign period. The group retained control of its booking channel, its pricing, and its customer relationship. No compliance incidents arose during or after the campaign. The same compliance review that cleared the content for publication was the standard against which the content would subsequently be assessed.